A practical business playbook · Subtract · Combine · Prove · Keep

Chosen, Not Compared · Legal

Terms of Service

The terms for using this website and purchasing the Chosen, Not Compared digital book and companion materials.

Effective date: 13 November 2026Publisher: Sabit OloladeBased in Nigeria

1. Publisher and contact details

Chosen, Not Compared is written and published by Sabit Ololade, an independent publisher based in Nigeria (the “Publisher”, “we”, “us” or “our”). The website is chosennotcompared.uk. The main contact email for product, delivery and privacy questions is hello@chosennotcompared.uk.

For purchases completed through Creem, Creem acts as the merchant of record and contractual reseller for the transaction. Sabit Ololade remains the author and publisher of the book and the supplier responsible for the digital files and product content.

2. These terms

These Terms of Service apply to your use of the Chosen, Not Compared website and to purchases of the digital book and companion materials described on the website (together, the “Products”). By using the website, you agree to the website-use provisions. By purchasing a Product, you also agree to the purchase and licence provisions below, subject always to consumer rights that cannot lawfully be excluded.

Purchases processed through Creem are also subject to Creem’s Buyer Terms. If there is a difference between these Product terms and Creem’s terms about the payment transaction or Creem’s services, Creem’s applicable terms govern those services. Mandatory rights under the law that applies to you are not removed.

3. What is being sold

We currently offer one-time digital purchases, not subscriptions:

The contents, file formats and price for the edition you select are the details shown on the product page and checkout immediately before you pay. The final currency, amount and any applicable indirect taxes shown by Creem at checkout control the transaction.

4. Checkout and Creem

Purchases completed through Creem are processed using Creem’s merchant-of-record service. For those transactions, Creem acts as merchant of record and contractual reseller to the buyer. Creem is responsible for entering into the resale transaction, collecting payment, issuing the buyer’s invoice or receipt and calculating, collecting and remitting applicable indirect taxes associated with the transaction.

We remain responsible for the Product itself: its description, content, lawfulness, quality, digital delivery, customer support and product-related buyer remedies. Under our arrangement with Creem, we assess product-related refund eligibility and submit approved or legally required refund requests through Creem. Creem processes refunds and chargebacks through its systems. Creem may also issue a refund where required by law, a payment provider or card scheme, or in other circumstances described in its terms.

Read Creem’s Buyer Terms and Creem’s Privacy Notice for details about Creem’s role. Your receipt, payment descriptor or checkout confirmation may identify Creem rather than the Publisher.

5. Digital delivery and technical requirements

Products are delivered digitally after payment is confirmed. Follow the download or access instructions displayed after checkout and in your purchase confirmation. No printed book or physical item is included unless a product page expressly says otherwise.

The ebook is supplied as a PDF. Companion materials may include printable PDFs and editable DOCX documents, as identified on the product page. You are responsible for having a suitable device and compatible software to open the files. Appearance and editing features may vary between applications and devices.

If a download link fails, a file is missing or a file appears corrupted, email hello@chosennotcompared.uk with your order details. We will work with you to restore access or provide a working replacement.

6. Age and legal capacity

You may purchase a Product only if you meet the minimum age and legal-capacity requirements that apply to online purchases and contracts in your country or region. These requirements vary by jurisdiction; we do not set one global minimum age. By purchasing, you confirm that you are legally permitted to enter into the purchase where you live. If your local law requires a parent or legal guardian to make or authorise a purchase, that purchase must be made or validly authorised by that parent or guardian in accordance with local law.

The Products are written for business owners and are not directed at children. We do not knowingly market paid Products to children.

7. Your licence to use the Products

After a successful purchase, we grant you a limited, non-exclusive, non-transferable licence to download, retain and use the purchased Product for your own personal use or the internal activities of the one business that made the purchase.

For a purchase made for a business, the purchaser may allow that business’s employees and internal contractors to use the materials for that business’s internal work. The licence does not allow use by unrelated businesses, external clients or an entire consultancy’s client base unless we separately agree in writing.

You may print worksheets and make working copies of the editable playbook or workbook for your own use or your purchasing business’s internal use. You may not:

All rights not expressly granted remain with the Publisher. Copyright and other intellectual-property rights in the book and original companion materials remain with Sabit Ololade or the relevant rights holder.

8. Educational content; no promised results

Chosen, Not Compared is an educational business playbook. It offers ideas, examples, questions and exercises. It is not legal, tax, accounting, financial, investment or other regulated professional advice, and it does not create a consulting or advisory relationship.

We do not promise that using the framework will increase revenue, generate customers, improve profit, create a competitive advantage or produce any particular business result. Outcomes depend on your market, execution, resources, customers and other circumstances. Examples are not guarantees. The book’s interpretation of Apple’s history and strategy is the author’s own; Apple, Warby Parker and Dollar Shave Club do not sponsor, endorse or approve this publication. Their names and trademarks belong to their respective owners.

9. Website use

You agree not to misuse the website, attempt to interfere with its security or availability, introduce malicious code, or use it in a way that violates applicable law or another person’s rights. We may temporarily change, suspend or remove website features for maintenance, security or operational reasons.

10. Refunds and statutory rights

Our Refund Policy explains how delivery problems, refund requests and digital-content cancellation rights are handled. Nothing in these Terms removes consumer rights that cannot lawfully be excluded or limited in your country or region.

11. Liability

To the fullest extent permitted by applicable law, we are not liable for indirect or consequential losses, lost profits, lost business opportunities or decisions you make based solely on general information in the Products. We do not exclude or limit liability where doing so would be unlawful, including liability that cannot legally be excluded and your non-waivable consumer rights.

Where the law permits a limit on liability, our total liability relating to a Product will not exceed the amount paid for that Product. This limit does not apply to liability that cannot legally be limited.

12. Changes to these Terms

We may update these Terms when our Products, website or legal requirements change. The current version will be posted on this page with a revised effective date. Changes will not reduce rights that have already accrued to you under applicable law.

13. Governing law and disputes

These Terms are governed by the laws of the Federal Republic of Nigeria, without taking away any mandatory consumer-protection rights that apply to you in your place of residence. We encourage you to contact us first so we can try to resolve a concern informally. Nothing in this section prevents you from bringing a claim in a court or forum where mandatory law gives you that right.

14. Contact

Questions about these Terms?

Publisher: Sabit Ololade

Based in: Nigeria

Email: hello@chosennotcompared.uk

Website: chosennotcompared.uk